Service: Thought-Leadership – Digital Publishing

Industries: Open Source Intelligence (OSINT)

Challenge

Prevail Partners are led by former senior commanders and intelligence officers from the UK’s elite regiments and provide a variety of risk and intelligence services. However, much of the client work is highly confidential, which presents a significant challenge in marketing the company’s exceptional competencies. 

Solution

The war in Ukraine allowed Prevail to publish its extraordinary daily assessments of Russian Federation Armed Forces activity. Whistle is still assisting in the daily production of the OSINT thematic reports and their syndication to tier 1 news media from CNN to the BBC’s TV and radio news gathering, international wire agencies such as Thomson Reuters & Bloomberg; in addition, we handle the distribution of the material as a pro bono information source using LinkedIn and prepared a content strategy to develop fee-based subscriptions for more in-depth material. We also developed a branded media newsroom for Prevail to form an integral element of their digital real estate. The programme has significantly bolstered the profile of the organisation and provided a reputational platform for business development