Service: LUMINATE© Positioning and Messaging

Industries: Software, Automotive

Challenge

PeerByte develops systems that transform the way the automotive industry operates by allowing components from different manufacturers to be used in the same vehicle. However, the capacity to ‘jailbreak’ the OEM stranglehold on closed ecosystems has multiple applications. As a result, PeerByte needed a positioning strategy to tailor their proposition in a focused and staged manner. 

Solution

Whistle’s LUMINATE positioning programme allowed PeerByte to identify the customer cohorts that would respond best to the opportunities their technology presented. This insight allowed the company to focus its offer and pitch it in a customer-centric fashion to achieve engagement. This allowed PeerByte to establish firm footings in the industry rather than endeavouring to be all things to all men.