Content marketing to deliver business



Service: Thought-Leadership White Papers

Industries: Cybersecurity



With major regulatory changes on the horizon, VRes wanted to be the go-to experts for major international corporations seeking to institute cyber-compliance across their engineering operations. We were tasked with positioning VRes as the foremost exponent of engineering cybersecurity.



The solution delivered involved a comprehensive campaign lasting over year and anchored on four White Papers, written and produced by Whistle to provide leadership and guidance for corporations navigating new UN ECE and ISO regulations and standards.

Whistle supported the publication of the papers with media briefings and a wraparound video-led social media programme. The campaign delivered measurable enquiries and leads for the business development team.