Service: Thought-Leadership Opinion Editorials
Complex technologies demand explanation and clarity of the problems that they seek to solve. These two communications challenges are an essential precursor to realising commercial potential.
ASSURED CAV formed part of a consortium with the European Space Agency aiming to optimise the co-ordination of traffic streams with a solution termed ‘platooning.’ Our job was to explain the underlying technology and the social, economic and environmental benefits that platooning offered.
Whistle’s solution was to develop a storytelling narrative to demystify the technology and its benefits. We scripted a series of Op-Eds for pitching to relevant media along with explainer graphics developed in our studio. The story ran in a number of opinion-forming journals, including the Engineer.